Prefer cosmetics without harmful substances? Make up free of parabens, micro plastic, perfume or other rubbish such as hormone disruptors. We at Flow believe that make-up can and must be made without harmful substances. In a society that has become increasingly artificial, it is important to use make-up that is 100% safe and just as effective. Our natural makeup
is also organic, vegan and animal testing free.
High-quality and safe ingredients are the basis of all our products. Organic, grown in the wild and / or approved by Ecocert and Cosmos certificates.
Our make up formulas contain vegetable oils such as antioxidant, vitamin-rich berry seed oil and pure natural mineral pigments. With the following result pure make-up with valuable skin care properties
. We do not compromise when choosing our ingredients - nothing is added unnecessarily.
Why is makeup without parabens better?
To assess why make up without parabens is better, it is useful to understand what parabens actually are.
Parabens are preservatives and this is an important part of cosmetics. Because without (or bad) preservatives, your make-up will not have a long shelf life and it will be full of bacteria in no time. This naturally causes skin problems, so in that sense preservatives are actually functional. Parabens are an effective preservative, little is needed to keep make-up durable.
The problem is that many make-up contain far more preservatives than necessary. Parabens are known as Xenoestrogens. These are substances with an estrogen-like effect that disrupt the hormone balance. Studies have shown that this can lead to increased estrogen levels in the long term. Because of this parabens are related to eg breast cancer
There are different types of parabens
(methylparaben, propylparaben, butylparaben or benzylparaben) with a big difference in safety. Unfortunately, there is still too little research into the actual health effects of parabens. To be on the safe side, it is better to avoid parabens and opt for make-up with natural preservatives.
When it says on your make up; without parabens, still pay attention. It does not mean that no other harmful substances have been added to the product!
The importance of make up without synthetic perfume
Synthetic perfume is the main cause of skin irritation. When there is 'perfume' on a make-up label, you often do not know what perfume it is, or where it comes from. It can cause allergic reactions and be reactive to your skin. The main consequences are red or itchy spots. When you suffer from sensitive skin or impurities such as acne, perfume can make this worse.
Synthetic perfume can also cause collagen breakdown, which you will only notice after decades. This results in wrinkles and sagging skin faster. It makes your skin more susceptible to external influences and hinders the skin's recovery process. That is why you should always avoid synthetic perfume in make up regardless of your age or skin type.
You can of course also be sensitive to certain natural essential oils as a fragrance ingredient in make up. Always check the ingredients on the packaging in advance.
Make up without micro plastic, of course!
Many people are unaware that some make up contains tiny plastic particles that cannot be seen with the naked eye, called micro plastic. This is used to improve texture or make a product waterproof. You can use plastic in cosmetics on the INCI list
can be found as polyethylene, polypropylene, polyethylene terephthalate or polymethyl methacrylate. This is unnecessary because there are very good alternatives to micro plastic in make up. Not only better for your skin, but also for the environment! Our makeover
and the packaging is therefore plastic-free and fully recyclable.
Make up free of harmful substances, what should you pay attention to?
- Butylhydroxyanisole BHA
- Cyclotetrasiloxane (D4)
- Ethylhexyl methoxycinnamate (octinoxate)
- Methyl Nicotinate
- Methylparaben and Ethylparaben
- Oxybenzone (benzophenone-3)
- Propylene glycol
- Propylparaben and Butylparaben
- Sodium lauryl sulfate
- Synthetic dyes
The ingredients on packaging of cosmetic products are always described in the same way. Namely according to the International Nomenclature for Cosmetic Ingredients (INCI). This way you can recognize them well.
Pay attention; “Organic” is not a protected concept, when only one organic ingredient has been added to make-up, it can already be called organic. It takes time to find the right make-up and to distinguish promising catchphrases or price-bangs from quality content. Therefore, view our collection of 100% natural, organic and effective make-up. These are also non-comodogenic so the pores do not clog, allowing the skin to breathe.
Flow cosmetics guarantees natural, healthy make-up with the right balance between your beauty and the world around you.
Age Defying Serum Foundation
Berry Vitamin Cream Foundation
Perfecting Mineral Base