A sustainable makeup look in five steps

Want to gift a sustainable makeup look lasts all day, and the natural makeup products from Flow Cosmetics are perfect for this. Give it a try! You'll see that sustainable makeup not only gives a radiant look, it is at the same time skin care and long-lasting. We explain the steps with which you can create any look; from natural day make-up to a festive make-up look.

And this is why you want to read these steps...

Of course, there are plenty of tutorials online showing you how to create a makeup look. Do you recognize this: it looks so easy, but your own result looks more like a circus artist than a fashionista ;-). You will lose a lot of time and money or even worse; Your skin will soon become troubled with spots, pimples or irritations. Make up, don't break up! Therefore, embrace your natural beauty with skin-caring makeup. Accentuate your strengths and camouflage what you like less. This is absolutely possible with sustainable ones make up without pfas. Not just for a nice look. Environmentally friendly makeup is better for our planet and your (skin) health.

1. Skincare

Believe it or not; a sustainable makeup look starts with a good one organic facial care. The clearer your skin, the smoother and longer-lasting the result. Therefore, first take a critical look at your skin care routine and the products you use. Then choose your makeup. The categories in the menu of our greenbeauty shop guide you to the right product for every skin type.

Here you can read more about, for example, the best products for acne, for a fat skin or just for a dry skin.

2. Choose a foundation as a base

The right type of foundation forms the basis of your makeup. Read the product descriptions of the various Flow Cosmetics natural foundations and choose a type that suits your needs and skin type. Mineral powder is an excellent base suitable for all skin types, including problematic or sensitive skin. Cream foundation works great for a full-coverage makeup base. Read here why we think this is the case. the best BB cream is.

Our serum foundation is perfect for skin types that only need light coverage and plenty of hydration. Especially suitable for dry or aging skin types. All Flow products meet the criteria of non-comedogenic make up so you don't have to worry about the foundation clogging your pores. 

 3. What is your skin tone?

To choose the right color for your makeup, it is important that you first know what the undertone of your skin tone is. In other words, do you have a warm or cool undertone? This undertone always remains the same. Even if you are tanned by the sun or your skin is redder due to acne or roseaca, for example. Our sustainable makeup is divided into warm and cool undertones. When you know which tone suits you best, all you have to do is choose the right color. Not quite sure? Read for the best tips: what is your skin tone?

4. Time to do your makeup

Once you have your favorite Flow Cosmetics products in hand, you can start creating your sustainable makeup look. If you've taken the time to do the steps, this step is actually quite easy. First, make sure your skin is clean and moisturized. Then, apply our best natural foundation and add an organic blush or highlighter if desired. Then, use natural eye makeup and eyebrow pencils as desired to create a more intense look.

Generally, it's best to make either your lips or your eyes stand out. For the latter, you can achieve this with our fantastic lip pencils, infused with natural minerals and rich color pigments. You can also opt for our tint stick, which can be used on both your lips and cheeks. Also handy to keep in your bag!

Are the years starting to count? Then you can also use sustainable makeup as anti aging makeup to look younger.

 5. Makeup Cleansing

The last, but certainly not the least important step. As soon as you no longer have to leave the house, remove your makeup by cleansing your face. Even when you use long-lasting makeup, it is important that you keep your face clean. For example, use our natural one for this facial cleanser along with an organic one muslin cloth to easily remove all residue and dirt. And do you know oil cleansing already? Your skin will love it!

Does natural makeup last all day? 

You bet! Makeup professionals are also very satisfied with Flow Cosmetics' sustainable makeup products. The formulas are designed for the most demanding use. Whether you're using makeup for an important business meeting, a first date, a whole day with the kids, or a festival. High-quality, natural makeup products made with the finest organic ingredients work just as well as any other makeup brand. 

Tip: Complete your makeup routine and use a face spray as a setting spray to enjoy even makeup for longer. Spray at arm's length.

Finish your look with sustainable makeup brushes made of bamboo

Our eco-friendly makeup line wouldn't be complete without the highest-quality, sustainable bamboo makeup brushes. While you can apply makeup perfectly with your fingers, the fact remains that you'll get even better results if you invest in brushes. 

What makes Flow Cosmetics makeup brushes sustainable? They're developed with a critical eye for durability, versatility, and the materials used. Furthermore, they're produced under fair conditions, without child labor. They're environmentally friendly, vegan, and made from recycled or renewable materials like bamboo. They're sturdy and therefore very durable. We offer six different brushes, suitable for every type of makeup, whether you use powder, foundation, blush, or mineral makeup.

Remember: buying less is the most sustainable way to consume. So, only buy Flow Cosmetics makeup brushes when they're truly due for replacement. If you handle them with care, you'll enjoy them for years to come! Be sure to read the tips here: cleaning makeup stuff.

Is sustainable makeup really necessary?

Yes, really, sustainable makeup is necessary! Besides the benefits for our skin, it's incredibly important for the environment. The makeup industry is a huge market with a global annual turnover of billions. And this is only going to grow. Unfortunately, making a profit currently mainly comes at the expense of our health and the environment. For example, there are major concerns about the irreversible damage microplastics are causing to our waters and oceans. It has also been demonstrated that the very small plastic particles in our blood with all the possible consequences that entails. So there is every reason for us to only use honest and plastic-free cosmetics to produce. But sustainability goes further than that! Want to read more about sustainable makeup and how to recognize it? Then read more here Greenwashing.

From now on, consider sustainability when buying your makeup. There is really great ecological makeup that has the best of both. For you an opaque and long-lasting makeup look and a conscious choice that does not unnecessarily harm the environment.