About us

At Flow Cosmetics we like to do things differently

Our brand is all about skin loving, genuinely natural and sustainable cosmetics. We believe that high-quality products can only be made with good ingredients. If you strive for heavenly products, the best ingredients are worth investing in. Each product contains a beautiful combination of organically grown ingredients, together with wild ingredients grown in the wild.

We feel good with natural, effective and honest beauty products. We do not compromise on effectiveness, therefore our formulations are rich in vitamins and antioxidants. We are proud that our products are all produced in our own factory in Finland, according to a GMP (Good Manufacturing Practice). We also develop our own recipes in this factory. As a result, the entire process, from idea to transport, is done in-house. The products are produced in small quantities, which means that we keep just enough stock. We do this to always send you fresh products.

Natural Cosmetics from Flow Cosmetics

We strongly identify with the following values

Pure Natural

Wild ingredients and organically grown ingredients form the basis of our products. We only use certified organic ingredients.


We use only the best ingredients and make the most effective products from it. Our goal is that they are even suitable for professional use.

Animal test free

Both the products and the ingredients are not tested on animals. Not now, not ever.


We are open about the ingredients of our products, but also about the production process.


We are aware of our responsibility to the earth, to our customers and to ourselves. We stand for sustainability and keep clean ingredients, recyclable packaging, a zero waste mindset and a green stock. We like to work with delivery companies that are aware of nature, which is why we always opt for road transport. We are not just talking about sustainability: we follow our heart and you will see our values ​​in our actions.

Plastic free and Zero washed

BWhen choosing our packaging, we take into account the fact that it must ultimately be recycled. We use a lot of cardboard and glass, because these materials can easily be recycled.

How we started

Flow Cosmetics is a natural indie beauty brand

Sometimes a single idea can change your entire life. It was the same for Riitta Jänkälä, founder of Flow. One morning in March 2003, she wondered why on earth she smeared chemicals on her own and her children's skin. Why could cosmetics not be clean?

At the time, Riitta worked as a hairdresser. She was frustrated by the amount of chemicals she encountered every day. In her salon she worked with various well-known cosmetic brands, but they started to dislike her more and more. At that time she started working on skin and hair care products based on edible ingredients.

Since 2004, Riitta products have been sold under our brand name

Flow Cosmetics. The beautiful natural Finnish ingredients still form the basis for these products. Flow is an independent beauty brand (Indie Beauty Brand) with passion, professional knowledge and great respect for nature.

We hope you enjoy using our products as much as we do

Flow Cosmetics logo