The best natural makeup is honest, organic, vegan, and hypoallergenic, combining the benefits of skincare. This is precisely the foundation of Flow Cosmetics! Discover our natural makeup range, with a selection of skin-enhancing foundations and powders for every skin type and tone.
Even the most demanding users appreciate our mineral and hypoallergenic makeup, which is not only gentle on the skin but also a favorite of makeup professionals. Flow effortlessly combines pure ingredients with top performance.
What is natural makeup?
Natural makeup is made with ingredients of plant or mineral origin, without unnecessary synthetic additives like parabens, silicones, or artificial fragrances. This pure composition is gentler on the skin and suitable for almost every skin type, including sensitive skin. That's why it's also called hypoallergenic makeup. The ingredients in Flow Cosmetics products are also ECOCERT certified. That's why we proudly call this the best natural makeup!
The best natural makeup is skin-caring
Best of all: our natural makeup also has a nourishing effect. We achieve this with active ingredients that have a positive effect on the skin. Think of cold-pressed oils, vitamins, antioxidants, fatty acids, and hyaluronic acid—the very ingredients that high-quality skincare contains. With this, we took on the challenge of making it at least as functional as synthetic makeup. And with success!
Our makeup range includes high-performance products with pigment-rich, long-lasting formulas for beautiful, natural coverage that lasts all day. Also perfectly suited for use by makeup professionals. Read more about the importance of skin care make up.
Why should you buy the best natural makeup?
Most of us wear makeup for about 14 hours a day. So it's logical that this affects the condition of your skin. With natural makeup, you consciously choose mild, plant-based ingredients, allowing your skin to breathe, your skincare routine to perform optimally, and truly visible skin improvement.
By buying natural makeup, you're not only making a healthy choice for yourself, but also a sustainable choice for the planet. In the long run, it's even better for your wallet: products that work well together and complement each other ultimately require less of them.
Make up for every skin type
Whatever your skin type, you'll find the best natural makeup products in the Flow range. Finding the right makeup can be tricky, for example, if you have sensitive skin or suffer from skin problems, such as: flakes on the face of clown eczemaThat's why Flow hypoallergenic makeup is as gentle as possible and contains only a few ingredients. This makes our hypoallergenic makeup suitable not only for sensitive skin but also as a safe alternative to children's makeup.
Especially with a natural makeup look, your skin tone is an important factor in choosing the right shade. Curious about your skin tone? Find out more here. undertone of your skin.
From finishing powders to natural cream and mineral foundations
Buy natural makeup from Flow with a selection of products, each designed to create a sustainable makeup look. The organic product line includes various types of natural foundation. From mineral foundations to natural powders, our mineral makeup provides even coverage without clogging the skin. This allows you to effortlessly create full coverage, a matte, sheer, or even a shimmery makeup base.
Sustainable make-up on a natural basis
Sustainable make up In our view, beauty always has a natural foundation. That's why we always choose high-quality, safe, and natural ingredients as the foundation of our products. Thanks to mineral pigments and skin-loving oils, you get not only color but also care in a single product.
We only use ingredients that are permitted in 'clean' beauty. They are organic, vegan and Ecocert COSMOS Natural certified. Gentle on your skin and the environment.
Our natural makeup is sustainable because we don't compromise on natural ingredients. We also use recyclable and refillable packaging and comply with strict certifications like Ecocert COSMOS Natural. No unnecessary additives, just pure beauty!
Hypoallergenic makeup without perfume, parabens and silicones
Why take the risk? Choose natural makeup without parabens, silicones, microplastics, and other questionable substances that can unnecessarily irritate or damage your skin. It's better for your health, the environment, and your beauty results. We prove it with our make up without harmful substances That these are not only sustainable, but also contain skin-care ingredients that contribute to a healthy appearance in the long term. Not entirely unimportant for flawless skin: non-comedogenic make up. So they don't clog pores.
Discover your natural base
All Flow Cosmetics natural foundations and powders are vegan, Ecocert COSMOS Natural certified, and free of silicones, parabens, and microplastics. Thanks to the pure mineral pigments—including titanium dioxide and zinc oxide—they naturally offer light protection against UV rays. This is not an officially tested SPF factor, however.
The products are available in various shades, tailored to both warm and cool skin undertones. This way, you'll always find the perfect match for your natural makeup look: from sheer and glowy to mattifying and opaque.
Perfecting Mineral Foundation
Create a fresh, radiant base! This breathable mineral foundation Evens out the complexion and camouflages redness without drying out the skin. This product is therefore also called a serum foundation The pigments coated with avocado oil create a velvety-smooth finish and feel like a second skin. This natural foundation is available in ten shades, so there's always one to match your skin tone.
Discover the full coverage mineral foundation here: Flow Perfecting Mineral Foundation →
Mattifying Mineral Foundation
An ideal choice for oily, combination or blemished skin. This mattifying mineral foundation evens out the skin and prevents shine. The breathable formula prevents clogged pores which can then cause blemishes. Ultra-fine pigments provide long-lasting matte, natural coverage that lasts all day.
Discover the mattifying mineral foundation here: Flow Mattifying Mineral Foundation →
Cream Foundation
This natural cream foundation combines coverage with care. We absolutely think this is the best BB cream Its creamy texture, containing berry seed oil, rosewater, squalane, and hyaluronic acid, provides intense hydration and visibly refines skin texture. The result: an even complexion with a velvety matte finish that feels comfortable. Available in eight shades for warm and cool skin tones. Tip: You can also use the cream foundation as a natural concealer. Is concealer bad for your skin?Read more about it.
Covering and caring Flow Cream Foundation →
Lightweight Foundation (also suitable as natural make-up for older skin)
Light, hydrating, and nourishing: feels like a serum with the coverage of a foundation. Perfect for all ages and particularly suitable as natural makeup for older skinThis hydrating, natural foundation contains antioxidants, rose water, and hyaluronic acid for a fresh, healthy glow. Read more about it here best primer for older skin.
Discover the moisturizing and caring here Flow Lightweight Foundation →
Matte Finishing Powder
Fix your makeup with the Matte Finishing Powder: a mattifying finishing powder Absorbs excess shine without drying out the skin. The silky, 100% natural formula softens skin texture and provides a smooth, even finish. Suitable for all skin types, also suitable as hypoallergenic makeup for sensitive skin.
Find out here Flow Matte Finishing Powder →
Radiant Finishing Powder
Gives your skin a subtle, natural glow. This natural finishing powder Sets makeup and brightens the complexion with a light-reflecting, healthy glow. Suitable for daily use, or applied directly to the skin for a soft glow on makeup-free days.
Find out here Flow Radiant Finishing Powder →
Flat Brush Foundation Kabuki
This Kabuki brush is essential for an even, professional makeup application. With soft, synthetic Dermocura® fibers, the Kabuki brush effortlessly distributes both powder and liquid makeup. Thanks to the FSC-certified birchwood handle, this is a sustainable, vegan choice that will last.
View the Flat here Brush Foundation Kabuki →
Questions about Flow Cosmetics' natural and hypoallergenic makeup? Feel free to contact our beauty professionals!
