All Flow products are ECOCERT certified – what does that mean?

What makes a product truly natural, and how do you know if it is also safe and effective? At Flow, we are proud that all our products will be ECOCERT certified starting in 2025. From natural facial care , cleansers, and oils to skincare and natural hair care. But what exactly does ECOCERT entail? We will explain in detail what this certification means and how it makes a difference in your natural skincare routine!

What does the term 'natural cosmetics' actually mean?

When you're looking for organic skincare, you'll see the term "natural" pop up a lot. That's because your brain automatically associates the word with healthy and environmentally friendly. And in some cases, this "all-natural" is purely marketing. In the world of skincare, there are no requirements for this term.

For example: consider a shampoo that consists of 90% water. Because water is a natural product, the product can technically be called 'natural'. Even if it otherwise contains only synthetic or harsh ingredients that can be harmful to your skin or the environment. Our natural shampoo bars are not only much more compact and eco-friendly, but also at least as effective!

At Flow, we go beyond superficial marketing slogans. We take organic cosmetics very seriously! We're only truly satisfied when products don't unnecessarily harm your skin or the environment, and when they consist only of effective ingredients. That's why it's only logical that our entire range will be ECOCERT certified starting in 2025. Our range isn't just about "natural" skincare; it's about products that are truly safe, environmentally friendly, and fairly produced.

What is the ECOCERT quality mark?

ECOCERT is one of the most respected certification organizations in the field of organic and sustainable cosmetics. This certification imposes strict requirements on ingredients, production methods, and packaging. To be eligible for the ECOCERT ORGANIC certification, we must meet higher standards and provide greater transparency than those required by European regulations. These guarantees include:

• all ingredients used can be traced back to their origin;
• at least 95% of the ingredients are of natural origin;
• at least 10% of the total product is organic (95% for plant extracts);
• no use is made of genetically modified organisms (GMOs), parabens, synthetic perfumes or dyes;
• the production processes and packaging also meet high environmental requirements.

We meet these conditions with ease and all our love!

This means that products with the ECOCERT label, such as our natural facial cleansers , creams, or shampoo bars, are not only good for your skin but also for the planet. The certification helps you make conscious choices without having to read the fine print. Whether you choose a rose water face spray or natural face oil, you know that the product meets strict environmental and safety standards.

The added value of ECOCERT products in natural skin care

So, what's the advantage of ECOCERT-certified products, and why should you, as a conscious consumer, choose them? We'll give you three key benefits that your skin (and conscience) will definitely appreciate:

1. Safety for sensitive skin

People with sensitive skin know how difficult it can be to find suitable products. Many conventional cosmetics contain substances that can irritate your skin or cause an allergic reaction. Consider, for example, people with perioral dermatitis or those prone to facial eczema . The ECOCERT standard minimizes the use of irritating ingredients and focuses instead on soothing, protective, and hydrating components. Specially formulated to soothe the skin and suitable even for the most sensitive (eczema-prone) skin.

2. Active ingredients for specific skin problems

Our ECOCERT products contain powerful natural ingredients that are effective for all skin types and concerns. For example, do you suffer from dry skin and are you looking for a natural hydration boost? Then choose an organic facial oil or a natural face cream with nourishing oils that strengthen the skin barrier.

For oily skin or skin prone to acne, we offer the best acne products that cleanse your skin without drying it out. Even for specific issues, such as pigmentation spots , acne, or red cheeks, there are ECOCERT-certified products with ingredients that help even out the skin tone.

3. For every skin type and every need

At Flow, we are aware that everyone has unique skin needs. Our ECOCERT line features products for a wide range of skin types and concerns, from dry facial skin to oily skin and everything in between. Even men will find the right care in our collection with our men's facial care line . This way, we offer a complete routine for all skin types, ensuring that your skin is always treated with only the best, organic ingredients.

Product recommendations for your daily skincare routine

Curious about what an ECOCERT-certified skincare routine looks like with the best organic skincare? Here are some general product tips for naturally radiant and healthy skin!

Start your day with a mild and effective cleansing

Start your routine with a natural facial cleanser that gently cleanses your skin and prepares it for the rest of your care. Choose, for example, Balm to Milk, our natural cleanser. This cleanser is even suitable for atopic skin, such as when you suffer from periorbital eczema . For those who love eco-friendly choices, we also have the shampoo bar, which leaves not only your hair but also your conscience feeling fresh!

Hydrate and nourish with a facial spray or toner

A facial spray or toner is the perfect step after cleansing. These products hydrate and refresh the skin and help restore balance. Choose rose water spray, for example, for an extra hydration boost, ideal for sensitive skin. Or use the spray as a facial toner for gentle cleansing and refreshment in between.

Nourish with a serum or oil

A serum is often one of the most powerful components of a routine. Our best retinol serum, for example, offers a natural and gentle version of this powerful anti-aging ingredient. With this, you get the positive effects of vitamin A (retinol) without the usual side effects. Serums are available for every skin type, whether you want to tackle fine lines, dryness, or troubled skin.

With a suitable organic facial oil, you complete your natural skincare routine. Among other things, it helps ingredients from other products penetrate deeper into the skin and strengthen your natural skin barrier. This is not only essential for dry skin; oily skin also benefits from a facial oil. With tea tree oil as a key base, our detox facial oil even belongs in the best acne treatment.

Nourish and protect your skin with a natural face mask

Finally, a natural face mask is a great weekly addition to give your skin extra care. Choose a clay mask to remove excess sebum from oily skin, or a soothing oatmeal mask for those suffering from red cheeks or facial eczema. And don't forget an occasional facial scrub for a beautiful, smooth skin texture!

In our webshop, you can easily filter by skin type and condition to see which products are best suited to your skin. These pages also provide more information on how to best incorporate these (ECCOCERT) cosmetics into your routine.

Skin-friendly makeup

High-quality skincare is naturally the foundation for radiant and vital skin. But natural makeup can also really make a difference! The makeup products from Flow Cosmetics are made with antioxidants, nourishing ingredients, and professional mineral pigments. They camouflage imperfections and redness and ensure a smooth, even finish.

Related questions about organic cosmetics

• Greenwashing: how do you recognize and prevent it?
• How can you the treat dry skin naturally?
• Can you remove pigmentation spots in a natural way?
• What's best natural remedy for eczema?
• What does a natural rosacea treatment get out?