Not in a grandiose, "holier-than-thou" way. We mean a real, personal responsibility.
Why? Because we have seen up close how unpleasant the beauty and cosmetics industry can be. How it has become "okay" to fill makeup, shampoos and hand creams with unnecessary parabens and unpleasant chemical odors. Everything for a few euros more. But as you know, here in Finland, we like to do things a little differently.
Born in 2004 from a desire to create beauty products that harness the healing benefits of our abundant local, native ingredients. Flow is the family-led innovation from mother, aromatherapist, innovator and all-round superstar maker Riitta Jänkälä.
Riitta grew up in southern Lapland, surrounded by incredible raw materials such as fresh blueberries, Arctic raspberries and wild heather. All packed with bumper antioxidants. Elements that you will find reflected in our great range of products. To this we have added ingredients such as nutritious blueberries grown in the Finnish midnight sun, the best African shea butter and bundles on bundles of organic nettles.
All our products at Flow are 100% natural and chemical-free. Organic? We are all for it. But perhaps more importantly, all our unrefined goodies have been specially developed to harmonize nature's most active remedies with the unique needs of your body.
We hope you enjoy using them, just as we enjoyed making them.