Oct. 30, 2025

The best natural foundation

For beautiful, even coverage, choose a 100% natural foundation. A natural foundation contains nourishing and healthy ingredients. Make up without pfas, silicones, microplastics, parabens, or questionable substances that clog your pores. Our natural foundation is the best because of the large amount of effective, caring organic ingredients. Rich in antioxidants, pigment-rich, and long-lasting formulas that nourish, condition, and allow your skin to breathe.

The best natural foundations are economical and long-lasting. That's why they're also used by makeup professionals. How do you apply foundation for the most beautiful and natural result that lasts as long as possible? We'll tell you all about the correct use of natural foundation, with tips from the experts.

Organic make-up, natural...

Can makeup be functional and simultaneously 100% natural and organic? Yes, it can! We offer several varieties of light, natural foundations for a matte, opaque, or even glowing effect. High-quality, safe ingredients form the basis of our natural foundations. We use only ingredients permitted in "clean" beauty. They are organic, wild-grown, and eco-certified. We make no compromises in choosing our ingredients—nothing unnecessary is added.

Buy natural foundation? These are the best!

Besides being effective and kind to the skin, our natural foundations are also environmentally friendly. They are cruelty-free, vegan, and come in recyclable packaging. We use green transportation and produce in a way that doesn't harm nature or threaten biodiversity. In other words, foundations made entirely of natural ingredients. Each one with valuable skincare and protective properties.

Our natural foundations are non-comedogenic , so they won't cause breakouts or blemishes. Suitable for various skin types, whether you have oily, dry, or mature skin.

Cream foundation: from medium to full coverage

This creamy, nourishing foundation provides a smooth, matte finish with a refined, natural look. The rich texture feels comfortable on the skin and visibly evens out the complexion. Thanks to antioxidant-rich berry seed oils, soothing rose water, plant-based squalane, and hyaluronic acid, skin stays hydrated and nourished without feeling heavy.

Discover our Cream Foundation here

Serum foundation: especially suitable for older skin

This lightweight, hydrating natural foundation blends with the skin and provides a radiant, natural finish. The nourishing formula contains berry kernel oils, rose water, plant-based squalane, and hyaluronic acid for long-lasting hydrated and smooth skin. Helps to smooth rough, textured skin and fine lines! Discover Lightweight foundation here.

Learn more about serum foundation

Do you want a completely matte effect? Then combine this natural foundation with the Matte Finishing Powder.

Mineral foundation: available in 10 different shades

Lightweight, breathable, and Ecocert COSMOS Natural-certified makeup for a full-coverage, velvety-soft base. This pigment-rich, fine, natural foundation applies easily and evenly to the skin. It evens out skin tone and conceals redness and imperfections. You can build coverage exactly how you want it by layering. Light, semi-opaque, or full coverage today?

discover our Mineral Foundation here

Flow's mineral foundation is completely natural and suitable for all skin types, even as makeup for sensitive skin or for the natural treatment of rosacea . The mineral foundations provide a naturally beautiful result, allow the skin to breathe, and do not clog pores. This natural foundation feels like a second skin.

Applying natural foundation: tips from the experts

With these foundation tips you prevent a striking mask and create a natural, smooth effect that lasts all day.

1. Hydration

A good start is half the work. Make sure you apply your foundation to moisturized skin. Most people have dehydrated skin, not to be confused with dry skin. Oily skin can also be dehydrated. Always use a natural one facial peeling, serum face en facial oil to hydrate and nourish your skin.

2 First

A primer ensures your foundation stays put all day long. A good natural primer evens out skin texture, minimizes the appearance of large pores, and creates a smooth base for your makeup.

3. Matting and fixing

Setting your makeup prevents foundation from settling into wrinkles. The lightweight Setting Powder is easy to apply with a powder brush and creates a smooth, matte finish. Because the powder is transparent and colorless, it's suitable for all skin types and colors. After applying your natural foundation, apply a small amount of powder in a circular motion, focusing primarily on the T-zone; forehead, bridge of the nose, and chin. The powder prevents oiliness without clogging pores.

4. Apply liquid foundation

You can apply your natural foundation with (clean) fingers, a sustainable makeup brush, or a sponge. The most popular option right now is the Beautyblender sponge. It's designed to fit every corner of your face. Slightly dampen the sponge for the most natural effect. This also helps the sponge absorb less foundation. There are several ways to apply foundation. The most important thing is that you do what is easiest and most enjoyable for you.

Finally, choose a color that matches your skin's undertone . If your foundation becomes too dark in the winter, you can opt for a lighter shade or mix them to get exactly the right color. In the summer, for example, use a mineral makeup bronzer. This way, you have the best natural foundation that also suits your face best.

Tip: Finish your mineral makeup routine and use a little hydrating face spray as a setting spray to enjoy even makeup for longer.