Serum foundation

serum foundation

A serum foundationn is not yet well known, but is becoming increasingly popular. It is, as the name suggests, a combination of a foundation and a serum. Serum make-up provides light to medium coverage and intensively hydrates the skin. That is why it is an excellent choice if you have dry or mature skin, for example. Or if you just want to even out skin tone, but don't want a thick layer of makeup.

Read on and find an introduction to the serum foundation.

  • What is serum makeup?
  • What are the benefits of serum makeup?
  • What type of skin is it suitable for?
  • Can I get a foundation serum use if I have skin problems?
  • How do you choose the right shade for your skin type?
  • How I use serum makeup

What is serum makeup?

Serum makeup is a product that combines the benefits of serum and light coverage foundation. The serum is a concentrated skincare product that delivers a high dose of active ingredients to the skin. In combination with natural pigments you get a product that provides care, protection and make-up properties. 

Serum makeup

The benefits of serum make-up

The beauty world is full of different foundations. You can choose from both synthetic and... natural foundations. Most (synthetic) foundations are made to even out your skin or correct imperfections. You can literally cover anything. That can also be nice. The downside is that these types of make-up products are (too) often questionable and harmful substances contain. Consider strong preservatives such as parabens or various metals, including lead. The fact is that regular and long-term use of this type of makeup can weaken your skin condition. It can itself suffer from perioral dermatitis or premature skin aging. Something you definitely don't want. If your skin condition is important to you, it is logical that you consider using a nourishing foundation.

Age Defying Serum Foundation from Flow Cosmetics is based on vitamin, antioxidant and fatty acid rich arctic berry oils, proven to be beneficial for the skin. This makeup product can improve the overall skin condition and has a protective effect against oxidative stress, harsh conditions, UV rays and blue light - which can cause premature skin aging.

Why would you want to use this serum foundation?

There are many reasons why you would want to use a nourishing foundation. Here are the top 7 in a row:

  1. Hydration. Serum foundation contains moisturizing ingredients. These help keep the skin elastic, so the soft lines are not accentuated by dry skin.
  2. Lightweight formula. Age Defying Foundation is light and provides a natural finish. This may appeal to people who prefer a more natural look or don't want to wear heavy makeup.
  3. Easy to blend. Thanks to the serum consistency, they are easy to mix. They can melt seamlessly into the skin and are easy to apply.
  4. Buildable coverage. Start with a thin layer and add more product to achieve the desired coverage. If desired, use a setting powder to mattify and fix your make-up.
  5. Benefits of skin care. A nourishing foundation is rich in antioxidants, vitamins and botanical extracts. If you wear your makeup all day, your skin is also cared for at the same time. How cool is that!
  6. Natural finish. Does a natural makeup look suit you better? Then the serum foundation definitely your thing. This makeup product usually provides a natural, dewy finish. This can create a healthy and radiant complexion.
  7. Healthy glow. A healthy glow is something that many people want to achieve. It is a look that makes the skin look natural and cared for. This desired healthy glow is exactly what you can get with the foundation serum.
Foundation serum

What type of skin is the foundation serum suitable for?

After reading all the benefits of the serum foundation, you will probably want to order one right away. But wait a minute! We want you to be satisfied with your purchase. First read whether the serum makeup suits your skin needs.

Use foundation per skin type?

Using a serum foundation is a good choice, especially if you're looking for a lighter, yet hydrating coverage. But it does not suit the needs of every skin type.

  • Dry or mature skin. Of course! These two skin types love anything that gives the skin extra nutrients. This makes the foundation serum the right choice for both dry and mature skin. Do you have a extremely dry facial skin? Serum makeup is safe to use.
  • Mixed or Oily skin types. No rather not! These two skin types do not like such a nourishing foundation. There is a good chance that you will not get the desired result with light makeup. Mineral make-up is a better choice for both skin types.
  • Normal skin. Of course! The serum foundation is ideal for normal skin. It gives the skin an even complexion and the desired glow.
  • Sensitive skin. No rather not! Serum makeup contains stimulating ingredients (such as vitamins and essential oils). Like your skin very sensitive is, then choose a mineral makeup in your beauty bag.

Use for various skin conditions

Foundation can be a good way to camouflage skin conditions. Do you have troublesome skin? First read below whether the serum make-up is suitable for your skin.

  • Acne-prone skin. No rather not! The foundation serum is probably too light covering for your skin. You will also find others in our range non-comedogenic make up Products. Mineral makeup and cream foundation are both a safe choice for acne-prone skin.
  • Atopic skin. Can be used, but!  Eczema on the face can react quickly. The make-up serum contains stimulating ingredients (such as essential oils). Like your skin very sensitive is, mineral makeup is the right one makeup for eczema skin.
  • Rosacea skin. Can be used, but! With rosacea the purpose of makeup is often to even out the skin color and for example Red cheeks to camouflage. A foundation serum is slightly opaque and unfortunately does not correct all skin imperfections. If you want more coverage, mineral makeup is a better choice for rosacea skin.
  • Pigment spots. Can be used, but! A foundation with a lightweight formula cannot provide full coverage. Are you satisfied with a light finish? Then you can of course use this product. If you want to deepen your knowledge in natural beauty, also read how removes pigment spots yourself.

Maybe you already want to try out a foundation serum, but you think a full-size product is a bit too expensive. Just order a set of makeup samples! 

Use foundation

Let's make your makeup experience complete. Here are some steps you can follow when using a serum foundation.

Preparing the skin: use a toner face and bring one moisture cream to hydrate your skin. If your skin routine is in order, you don't necessarily need a primer under the serum makeup.

Shaking the foundation bottle: Age Defying foundation does not contain emulsifiers. As a result, it must be shaken well before use. This way you get a velvety soft product that is ready to use. 

Applying the foundation: Apply the serum foundation with your fingers, a make-up sponge or a brush. You can start small amounts and add more as needed for extra coverage. Start in the center of your face and work outward to ensure even coverage. Make sure you blend the foundation well into the skin to avoid streaks or spots. If you want, you can fix your makeup look with mattifying setting powder. 

At the end of the day: Remove the foundation with a natural cleanser. Then pamper your skin with organic facial care.

A tip: Our customers love a few specific products in the Flow Cosmetics range. Under which retinol cream RetinLift and it best hyalruonic acid serum. Both perfect products to add to anyone's beauty bag.

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